Layover Billboards

Layover Billboards turned a brand promise into a physical, human experience.

Instead of just telling travelers that LATAM Airlines offers more nonstops, we let them feel the misery of long layovers — wrapped in sarcastic blankets confessing their pain.

By activating inside airports, at the very moment of traveler frustration, LATAM made its advantage tangible, emotional, and impossible to ignore.

It wasn’t a traditional ad; it was a living, walking brand experience — one that travelers wore and shared.